Building Brand Equity: Amplifying Impact of Wikipedia Projects
Event
Building Brand Equity: Amplifying Impact of Wikipedia Projects
– IST
6th DCW Conversation Hour
This conversation hour focuses about how strategic brand equity building and public relation activities can help communities and affiliates to amplify the impact of their Wikipedia projects. It featured Chitraparna Sinha, the Founder and Director of Lekhak.xyz, which draws its inspiration from the ancient art of storytelling to build brand equity.
Chitraparna is a communications and marketing professional with 14 years of experience working with international companies in various capacities, such as but not limited to, cross-border brand relaunch and executing growth strategy, intercultural communications, digital public relations campaigns, building stakeholder partnerships, content writing and marketing, search engine growth and engagement, community facilitation and engagement, brand voiceover and dubbing, community advocacy, and reputation management.
Chitraparna was the Payoneer (India) Brand Ambassador in 2015 & 2016, won the Most Influential Content Marketing Professional award from the World Marketing Congress and SMO Asia (2017), and numerous other recognition and citations. She has a Master’s degree in English literature from Jamia Millia Islamia, New Delhi.Region: Online Mode
Event link: Copy link – or download calendar item (.ics)
Keywords: DCW Conversation Hour